Pará reinforces its vocation for birdwatching at Avistar Brasil 2025, in São Paulo
According to data from Sebrae, Brazil is home to 18% of the world's bird diversity. Worldwide, there are over 100 million birdwatchers, generating about $90 billion a year.
In order to strengthen nature tourism and highlight its potential in birdwatching, the State of Pará is participating in the 18th edition of Avistar Brasil, the largest birdwatching event in Latin America, held from May 16 to 18 at the Botanical Garden of São Paulo. The State Department of Tourism (Setur) coordinates Pará's presence at the event, with its own 20-square-meter booth and a delegation composed of representatives from tourism enterprises, environmental institutions, and specialized operators. Pará is the second state in bird records, according to numbers from the Wikiaves platform.
Held since 2006, Avistar Brasil annually brings together exhibitors, researchers, photographers, tourism operators, and birdwatching enthusiasts. With an expectation of receiving around 12,000 visitors over three days of programming, the event includes lectures, workshops, fairs, children's activities, and guided walks for birdwatching, known as "passarinhadas." In total, there are more than 130 exhibitors from different regions of Brazil and Latin America.
Pará participates with partners from the sector, such as Pará Birding Tour, Hotel Pousada Rio Azul, ICMBio NGI Médio Tapajós, and Fazenda São Jerônimo. Participants present to the public the main routes and experiences related to birdwatching in the state, which concentrates a large part of the diversity of Amazonian avifauna.
At the Pará booth, the public can learn about promotional materials regarding the state's tourist attractions, highlighting the publication "Birds of Pará," produced especially for the segment. Thematic brochures and regional gifts such as chocolates filled with cupuaçu and Brazil nuts, typical cookies, and the fragrance "Cheiro do Pará" are also distributed.
Since 2020, Setur has been expanding its role in promoting birdwatching, offering courses and training in partnership with the Institute for Forest Development and Biodiversity (Ideflor-Bio), focusing on professionals and communities located around Conservation Units. The initiative aims to meet the growing demand for ecotourism activities in the state, which stands out for housing some of the rarest and endemic species of the Brazilian Amazon.
“Pará's participation in Avistar Brasil 2025 is yet another strategic action by the State Government to position nature tourism as a vector for sustainable development. We are one of the states with the greatest bird diversity in the Amazon, and the event allows us to present this natural heritage to a highly qualified audience that seeks authentic, sustainable experiences connected with biodiversity,” says Lucas Vieira, Deputy Secretary of Tourism of Pará.
Birdwatching tourism has been gaining space on the agenda of the national and international tourism sector. Birdwatching, as it is known, has been growing in Brazil: it is estimated that there are already about 50,000 observers in the country. The potential for growth is enormous. By comparison, in the United States alone, the practice brings together 45 million observers, generating more than $40 billion a year, according to figures released by the U.S. agency United States Fish and Wildlife Service.
According to data from Sebrae, Brazil is home to 18% of the world's bird diversity. Worldwide, there are over 100 million birdwatchers, generating about $90 billion a year. This is a market where opportunities abound.
"Pará has been investing heavily in structuring birdwatching tourism, with training, institutional partnerships, and promotion of destinations aimed at birdwatching. Being present at the largest gathering of birdwatchers in Latin America is essential to consolidate our state as a reference in this segment and attract visitors who value environmental conservation and the cultural richness of our people,” concludes Lucas Vieira.
