National Salon reveals the cultural and gastronomic diversity of Pará's Amazon
Professionals, public managers, entrepreneurs, and visitors attend the event, whose theme is “Diversity, Inclusion, and Sustainability in Tourism.”
Between August 21 and 23, Pará shone at the National Tourism Salon, held at the Anhembi District in São Paulo. With its own booth, the State presented four experiences that highlighted the diversity of Amazonian attractions and the regional tourism potential, providing the public with a cultural, gastronomic, and artisanal immersion.
The selected experiences were: Market Kitchen, which brought the authenticity of Pará's cuisine to the event; Alter do Chão Recovery – MAD Experience, a reference in sustainable tourism; Pará Birding Tour, focused on birdwatching; and the traditional Marajoara Ceramics from Soure, a cultural heritage that preserves ancestral knowledge from the Marajó archipelago. The booth came even more alive with carimbó performances, led by the Eco Marajoara and Cruzeirinho groups, which attracted visitors at the end of each day.
In addition to the selected experiences, municipalities such as Soure, Bragança, Parauapebas, Ourém, and Curuá were present at the event, showcasing their traditions and products. From Bragança, for example, the highlight was the flour house, while Soure demonstrated live artisanal ceramics. The program also included spontaneous participation from municipalities like Ulianópolis and Xinguara, who circulated around the Pará booth.
The Marketing Coordinator of Setur, Victor Lopes, monitored the activities on-site and highlighted the movement in the space. “In addition to the experiences, some municipalities are participating, such as Soure and Bragança, which are among the biggest highlights of the event. We had cultural presentations at the end of each day, with carimbó groups, and the presence of authorities such as the Minister of Tourism, Celso Sabino, and Vice President, Geraldo Alckmin, reinforces the importance of Pará's participation in this great meeting,” he stated.
Promoted by the Ministry of Tourism, the Salon is considered one of the largest showcases of the sector in the country, bringing together professionals, public managers, entrepreneurs, and visitors around the theme “Diversity, Inclusion, and Sustainability in Tourism.” During the three days, the event offered a wide program with regional spaces, a tourism fair, gastronomy, family farming, musical shows, and business rounds.
2025 Edition
The National Tourism Salon gathered thousands of visitors from all over Brazil at the Anhembi District in São Paulo, with free entry and prior registration; the event was a showcase of experiences, products, and services from the tourism sector, aiming to stimulate travel across the country and strengthen the production chain.
This year's edition had the theme “Diversity, Inclusion, and Sustainability in Tourism,”
reflecting the moment of expansion of the sector, which already represents 8% of the national GDP and has been pointed out as one of the engines of the Brazilian economy. The spaces were organized by the five macro-regions, with the participation of all states, in addition to a travel fair with discounts, a family farming fair, cultural presentations, technical panels, and musical shows.
Among the highlights were the Show Kitchen, with chefs from all over the country preparing typical recipes, the Tourism Fair, with promotions on tickets and accommodations, and the Family Farming Market, which valued regional production. The event was also a stage for debates on innovation, sustainability, and business opportunities, consolidating itself as one of the main tourism meetings on the national calendar.
