Government of Pará presents new tourism brand during classic Re-Pa at Mangueirão
The new visual identity of Visit Pará was presented at the Mangueirão Stadium during the classic Re-Pa, reinforcing the State Government's commitment to cultural appreciation and the strengthening of Amazonian tourism.
With the aim of strengthening the promotion of the State as an authentic and vibrant tourist destination, the Government of Pará, through the State Secretariat of Tourism (Setur), launched this Sunday (11) the new visual identity of the Visit Pará program. The presentation took place during the second match of the final of the Paraense Football Championship, the classic Re-Pa, between Clube do Remo and Paysandu Sport Club, at the Mangueirão Stadium in Belém.
The choice of the event, one of the most visible and popular expressions of the State, reinforces the government's strategy to associate the brand with regional pride and the cultural diversity of the people of Pará.
Tourism as a living experience
With the concept "There are places we visit. And there are places that make us feel alive", the new brand of Visit Pará seeks to convey the intensity of the tourist experience in the State. The proposal is to value the sounds, flavors, rhythms, and landscapes of the Amazon, promoting Pará as a destination capable of moving, transforming, and connecting visitors from Brazil and the world.
The visual identity was developed to reflect the richness and diversity of Pará's culture. The word "Pará" is formed by organic and fluid strokes, inspired by the Amazon rivers that connect communities and express the ancestry present in the waters of the territory. Elements such as açaí, forest leaves, birds, fish, and Marajoara and indigenous graphics compose the symbol, exalting the art and cultural heritage of the State.
Appreciation of culture and nature
For the State Secretary of Tourism, Eduardo Costa, the launch of the new identity represents a milestone in promoting Pará. "This brand is more than a symbol: it is the soul of Pará translated into an image. It represents the strength of our culture, the energy of our nature, and the emotion of experiencing the Amazon in its most authentic form. We want the world to see that here tourism is a living experience," he emphasized.
Student Pedro Arthur, who was present at the stadium to watch the final of the Parazão, praised the initiative. "Choosing the launch of the new identity of Visit Pará for the day of the final of the Parazão was very good. Especially with this tribute to the Amazon and the classic between Remo and Paysandu, which is an event that represents Pará a lot and can attract visitors," he commented.
The new brand reinforces the State Government's commitment to the development of sustainable, inclusive, and culturally rooted tourism, positioning Pará as a strategic destination in the Brazilian Amazon.
